Your journey in Ravello Lab has two phases. In step one, we build a digital marketing roadmap for you. Then, we invite you to embark on a digital marketing journey by following the roadmap.
To be transparent and flexible, we create a bespoke marketing roadmap to meet your needs, and together we will decide how to move on with the plan.
Step One: Digital Marketing Roadmap
| Digital Marketing Roadmap | |
|---|---|
| 900 Pounds | |
| (Enjoy a 30% discount when you start using our services) | |
| Included Hours (To provide you with greater transparency, we bill what we do by the hour, and we create a digital marketing roadmap tailored to your needs) | 12-20 |
| Situational Analysis | |
| PESTEL Analysis | x |
| SWOT Analysis | x |
| Product Benchmarking | x |
| Competition Analysis | x |
| STP (Segmentation, Targeting, Positioning) | x |
| Channel Analysis | x |
Step Two: Digital Marketing Campaigns & Execution
For step two, you can choose between a “Linear sales funnel” or a “Non-linear sale funnel”.
In building a linear sale funnel, we focus on the best linear channels to pull your prospective customers down the funnel.
In a Non-linear funnel, we try to map all the channels that your prospective customers use to interact with your product or service.
It is called Non-linear because a prospect might read something on a website, then go and watch a Youtube review, then come back and Browse their Instagram feed, and then go back again to the website and order the product.
By knowing the customer’s behaviour we can create an omnichannel digital marketing roadmap that fills the “preference gap”. That means you will always be one step ahead of your prospective customer by knowing where they “prefer” to be.
If after receiving the digital marketing roadmap you want to continue with step 2, either Book a call or go right ahead and place an order and we will get back to you to craft a digital marketing campaign together.
| Linear Sales Funnel | Non-Linear Sales Funnel | Customised Service Based on Your Needs | |
| 3 Months | 6 Months | Let us talk about it | |
| £750 Per month | £1000 Per month | Book a Call Now | |
| Drop Us a Note | |||
| Included Hours (To provide you with greater transparency, we bill what we do by the hour, and we create a digital marketing roadmap tailored to your needs) | 15-20 Per month | 20-30 Per month | WhatsApp Us |
| Constant contact with our marketing experts through WhatsApp | – | x | |
| Sales Funnel Building | Linear: 3 Channels | Non-linear: 5 Channels | |
| Persona Building | Two personas | Four personas | |
| Objective Setting | 2 objectives | 4 objectives | |
| Strategy & KPI Setting (RACE Framework) | 8 strategies (2 for each layer of the funnel) | 16 strategies (4 for each layer of the funnel | |
| Marketing Briefs | Briefs for 8 strategies | Briefs for 16 strategies | |
| Content Calendar | x | x | |
| Content and Creatives Creation | x | x | |
| Action Plan | x | x | |
| Campaign Implementation and Optimisation | x | x | |
| Google Studio Dashboard | – | x | |
| Weekly Reporting | x | x | |
| Buy Now | Buy Now |
DIY your digital marketing (With the help of a consultant)
| Primary Care *1 | Specialist Care *2 | |
| 50 Pounds | 100 Pounds | |
| Telephone/Video chat consultation | 1 Session (30 Min) | 1 Session (30 Min) |
| WhatsApp chat | One to three follow up discussions | One to three follow up discussions |
| Book Now | Book Now |
*1 Primary care includes consultation about general aspects of digital marketing (This is more like what a family GP provides). A digital marketer with broad knowledge about digital marketing will be assigned to you. If they cannot answer your questions they will refer you to a specialist.
*2 Specialist care includes consultation about specific aspects of digital marketing. (For example, the consultants can help you optimise your website’s Core Web Vitals.)