These samples show you how a digital marketing roadmap is built.
The digital marketing roadmap looks at your market and suggests several sales funnel building strategies. Usually, we use available data on the internet plus data gathered during an in-depth interview with the company to create the roadmap. We spend around 12-20 hours to build the roadmap and usually it will be around 2500-3500 words. This is a must-have document and can help you achieve your marketing goals with an omnichannel approach.
All in all, the roadmap encompasses the following issues:
| Situational Analysis |
| PESTEL Analysis |
| SWOT Analysis |
| Product Benchmarking |
| Competition Analysis |
| Funnel Building |
| STP (Segmentation, Targeting, Positioning) |
| Persona Building |
| Objective Setting |
| Channel Analysis |
| Strategy & KPI Setting (RACE Framework) |
(The samples provided below are created with only available data on the internet and don’t show any private data of the related companies.)
T-cket is a family-run business that has made non-alcoholic and alcohol-free beer for over 20 years. The company intends to enter the UK’s market with a new product: A saffron flavoured low-alcohol beer. The following roadmap shows analyses the market and suggests several strategies to pull the prospective B2C and B2B customers down the sales … Read more
TheHealthyChefofEssex is a prepared meal delivery company. The company operates in Essex and positions itself as “a healthy food company that delivers meals to your door on a Sunday evening for the week, taking out the hassle of cooking yourself breakfast, lunch and dinner.” The head of the company only wanted to increase its social … Read more
It’s a fact that the retina in your eye ages faster than any other organ in your body. And, to slow the ageing process, Planet Lighting Ltd , a long established UK lighting specialist – and industry experts in design and electronics, has led a collaboration to launch a new product called “eyepower red” (See … Read more