Traditionally, a sales rep was enough to persuade a customer to buy, let us say, a car. But these days, customers use different sources of information to decide what to buy and which service to use.
Because of this new behaviour, you cannot rely on one channel to convey your message.
You need a holistic approach and your marketing plan needs to be omnichannel (Omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with consumers).
The road to discovery
So, whatever your inquiry, you first need to discover as much as you can about your business and the industry that you are active in.
We will gather information about
- your company
- your industry
- your product or service
- your potential customers
- your competitors
- and your market
This process involves an interview with you plus market research using top marketing tools, Harvard Business School’s database of articles and available data on the internet.
This data will help you understand your business and your customer’s buying behaviour. And it will act as a roadmap for your marketing activities.
Based on this market research, we will suggest which channels best suit your business. We also build a strategic framework about how to attract prospects, create leads, win customers and keep them for a long time.
To learn more about this process, you can see a few samples. These are some of the roadmaps that we have created for our customers.
The marketing campaigns
Only after creating this market research, we will enter the step of creating a marketing campaign for your business.
With all this useful information at hand, we can set the marketing objectives based on your needs, decide on the most useful channels, build a funnel, create different strategies and tactics, create an action plan, and a content calendar.
And this is only the beginning. With the roadmap and marketing plan at hand, we create the content and creatives and get you ready for the big launch.
The campaign launch
Now, it is time to launch the campaigns. But success can only be guaranteed when a state of the art apparatus of measurement and analysis in place. Only with constant optimisation you can correct your course and reach your goals. So, from the moment we launch the campaigns, KPIs come into play and we constantly measure, analyse and optimise your success.
To achieve this, a Google Studio dashboard constantly keeps you up to date with the latest developments of your marketing activities.
Throughout the process, we are here with you. We are ready to constantly answer your questions because your success is ours as well and we always go that extra mile to make all the good things happen to you.
Welcome to your lifelime club
Our approach to marketing is holistic and long term. So, you can consider us as your GP. First, we get to know you and then we provide you with a lifetime service whenever you need it.
By placing your first order, you become a lifetime club member. And we are always here to answer the questions of our club members.
That is why our customers constantly say that “we go above and beyond the orders.”
And don’t forget, when you use our services for the first time you get a 50% discount. So, book a call now, or just go ahead and place your order now!