According to an order placed by the Healthy Chef of Essex, we created 16 Instagram posts based on a comprehensive digital marketing roadmap. The posts are part of a wider campaign to increase monthly subscriptions to Healthy Chef of Essex’s services by 20% within three months.
Below you will find three sample Instagram posts:
Objective: Increase monthly subscriptions to prepared meal services by 20% within three months, starting March 2022.
Persona: Single professionals
Campaign stage: Reach
Channel: Instagram
| Strategy | Caption | Call to Action | Image | Media Type | Media Format | Hashtags (General) | Hashtags (Specific) |
| Show that the meal is healthy and hassle-free | Healthy food is good. But usually, it takes a lot of time to prepare and cook. We prepare it for you so that you can enjoy it hassle-free. The only hassle is to choose what you feel like eating tonight! Even with that, we can help! In the comment below write down those hard-to-make recipes that are appealing to you. Invite our chef to your challenge! Take our offer and try our meals for free for one whole week (Five working days). You just need to direct message us with “I want my hassle-free meals” to place an order for one month. If you don’t like our meals you can cancel within the first week and you will get a full refund. | Register to get one week of free meals, write hard-to-make recipes in the comments |  | Text + Pic | 1080 X 1080 pixels | healthyfood #healthylifestyle #food #healthy #foodie #foodporn #instafood #foodphotography #fitness #vegan #healthyeating #yummy #foodblogger #foodstagram #health #foodlover #delicious #homemade #nutrition #healthyliving #weightloss #breakfast #instagood #diet #love #dinner #fit #lunch #veganfood #bhfyp | hasslefree #home #peaceofmind #comfortfood |
| show that the meal is healthy and delicious and diverse | Essex is becoming famous for reinventing the food scene. Here at TheHealthyChefofEssex we try to be at the forefront of diversity when it comes to food. We use natural and diverse ingredients suitable for every one of your taste buds. Of course, only with your help we can improve and indulge you in a palette with different tastes. In the comments below write for us what you like the most when it comes to food and we will try to deliver it for you. Also, take our offer. You will get one week (five working days) of free meals if you place an order for one month. If you don’t like our food, cancel your subscription within the first week and you will get a full refund. And continue with your subscription if you want to remain healthy and happy ever after. 🙂 | Register to get one week of free meals |  | Text + Pic | 1080 X 1080 pixels | healthyfood #healthylifestyle #food #healthy #foodie #foodporn #instafood #foodphotography #fitness #vegan #healthyeating #yummy #foodblogger #foodstagram #health #foodlover #delicious #homemade #nutrition #healthyliving #weightloss #breakfast #instagood #diet #love #dinner #fit #lunch #veganfood #bhfyp | delicious #food #yummy #foodie #foodporn #instafood #foodphotography #foodstagram #tasty #foodlover #homemade #foodblogger #instagood #dinner #foodgasm #love #healthyfood #lunch #dessert #yum #foodies #sweet #cooking #eat #foodpics #chocolate #healthy #breakfast #restaurant #bhfyp |
| Show that the meal is healthy and waistline friendly | Healthy meals, especially the ones that are friendly to your waistline, are not usually hunger quenching. That is why many people love to have junk food even after having a nice healthy meal. (Believe us. We have seen this!) Our promise to you is that we make our meals friendly to your waistline and they are hunger quenching, as well. To taste it yourself, direct message us with “My free hunger quenching meal”. You will receive one week (Five working days) of free meals if you place an order for one month. If you don’t like our food, no worries, cancel within one week and you will get a full refund. | Register to get one week of free meals |  | Text + Pic | 1080 X 1080 pixels | healthyfood #healthylifestyle #food #healthy #foodie #foodporn #instafood #foodphotography #fitness #vegan #healthyeating #yummy #foodblogger #foodstagram #health #foodlover #delicious #homemade #nutrition #healthyliving #weightloss #breakfast #instagood #diet #love #dinner #fit #lunch #veganfood #bhfyp | waistlinesmatter #waistline #waistlinewednesdays #waisttrainer #waisttraining #fitness |
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